buySAFE Insights

Upcoming Retail and eCommerce Events

Attending conferences and events can help your business in several ways. Because they are topically focused and have a high concentration of people in a specific field or industry, you can easily meet and network with the right people for your business.

When you attend these events, you also stay current on trends and ideas in your field as well as become aware of new products and services that can help you run your business more efficiently, expand, or move into different areas.

Entice Visitors to Become Customers with a Trustworthy Site

You know that a trustworthy site is more important than ever with the many security concerns online shoppers have. We found a great article by Shopify that can help you make your site more trustworthy: 6 Ways You Can Make Your Website More Trustworthy.

The examples and the images really illustrate each point. Check out the article to see which ones you're doing well and which ones you need to work on.

Are You Taking Advantage of the Micro-Moments?

According to this article, New Insights Launched to Help Marketers Capture the Micro-Moment Opportunity, "more Google searches take place on mobile devices that on computers in 10 countries including the US and Japan."

Read the whole article to get more game-changing stats and how you can use them in your business.

 

How buySAFE Guaranteed Supports a Consistent User Experience

Providing a consistent user experience is key to making your customers feel confident and safe while shopping on your site. In our experience, inconsistencies in the shopping experience cause shoppers to be confused or concerned about the trustworthiness of an ecommerce site.

This is critical because confident shoppers are more likely to make a purchase and return to your site for future needs. With this in mind, buySAFE Guaranteed has graphical elements that display throughout the entire shopping experience.

How to Assign Dispute and Thank You Emails

We received great feedback on last week’s post about creating and managing users in your buySAFE Guaranteed Merchant Dashboard. This week we’ll talk about Dispute and Thank You emails.

What are Dispute and Thank You emails

Dispute emails notify you when a customer files a dispute with buySAFE Guaranteed regarding an order from your store. Dispute emails are also sent for all buyer and merchant activity related to the dispute.

Thank You emails are an avenue for your buyers to give you feedback. On your order confirmation page overlay there is a “send an email” link they can click to let you know what they thought of you providing them with buySAFE Guaranteed benefits.

When your account was set up we asked you for an email address to send Dispute and Thank You emails. If you need to change who receives these emails, you can do so easily from your buySAFE Guaranteed Merchant Dashboard. 

Managing Users in Your Merchant Services Dashboard

In this previous post, How to Use Your Guaranteed Shopping Dashboard, we shared how to access and use your buySAFE Guaranteed Merchant Service Center dashboard.

A question we frequently hear from our merchants is “How do I manage users in my dashboard?”

As the account owner, you want to be aware of what’s going on with your buySAFE Guaranteed account. However, you may be too busy to manage every aspect of your account at all times. That is why we have given you a way for others to manage certain areas of your account without giving them access to everything.

To get to the Manage Users area of your Merchant Dashboard, click on the My Account tab at the top after logging in. Then select the Manage Users sub tab.

You have four options for user access: Store Mgmt; Finance; User Mgmt; and Cust Supp. You can select as many, or few, as you’d like. 

If you’ve been putting off assigning new users because you didn’t want them to have full access, you can quickly and easily give targeted account permissions to those who need it while controlling what they can see and do in the account.

If you'd like more information about your Guaranteed Shopping dashboard, updating your account information or adding additional stores to your account, please contact customersupport@buysafe.com.

Visit buysafe.com to learn more about our company or blog.buysafe.com to learn about our latest product features.

How to Improve Your eCommerce Site's Conversion Rate

It doesn't matter how many people come to your online store if they don't buy something from you. That's why the conversion rate (how many visitors to your site took the action you wanted) metric is so important. This article from Business2Community, Conversion Rate Optimization: Why This One Metric Defines Your Ecommerce Success, does a great job of explaining conversion rates, how to calculate yours, what's considered a good conversion rate and more.

Check it out and see what you can do now to improve your bottom line.

How the Guarantee Mitigates Negative Feedback on Social Media

As an eCommerce merchant, you’ve heard numerous times that your business needs to be on social media to stay competitive and engage your audience. The downside is that customers are increasingly using social media to talk about their experiences dealing with businesses – and more than likely it’s negative feedback.

You may not be able to completely avoid being the target of a negative social media post. But we believe that having the buySAFE Guaranteed trust seals on your site can help lessen your chances.

3 Must-Know eCommerce Trends for 2015

As more people use their tablets and smartphones for every day tasks, establishing your mobile presence is becoming more critical to your business.

We found this article from Shopify highlighting 3 eCommerce trends for 2015.

1. One third of eCommerce sales are now happening on mobile devices.
2. The use of social media to discover products is on the rise. And quite a bit is done via mobile devices.
3. People are now shopping wherever and whenever is convenient for them.

With the increase in activity through mobile devices, it is fortunate that buySAFE Guaranteed is able to accommodate both mobile and responsive sites. How? The corner seal will not display if it takes up too much real estate on a webpage; we can provide smaller kicker graphics for mobile sites; and the overlay survey on the order confirmation page will not appear if the code detects a mobile site. 

Visit buysafe.com to learn more about how we can help you business.

Congratulations to the Winners of the MarketLive Merchant Awards

We were excited to attend this year's MarketLive e-Commerce Summit 2015 in San Diego, California. Among the highlights of the conference was the MarketLive Merchant Awards. Please join us in congratulating the winners!

The Ken Burke Award of Excellence: Francesca's, a women's clothing boutique specializing in trendy clothes, handbags, shoes, jewelry, & gifts.

Best Customer Experience: Sport Chalet, a leader in the specialty sporting goods arena with 51 stores across Arizona, California, Nevada, and Utah.

Best on the Rise: Beauty Brands, a salon and spa super-store offering a mix of famous brands and indie labels.

Highest Conversion Improvement: Educational Insights, whose mission is to bring you kid-powered play through innovative toys, games, and educational tools

Highest Acquisition Improvement: Donald J. Pliner, maker of women's and men's designer shoes, handbags and accessories. 

Highest Retention Improvement: Cost Plus World Market, a national retail chain that sells furniture, decorating items, and food and drink, from around the world.

For more information about the award winners and MarketLive, see the MarketLive Merchant Awards press release.