For the latest on ecommerce tips and best practices.
Ecommerce merchants, here’s your warning: You’re officially missing out if you’re not using Instagram Shopping to get more sales! We’ve got three important statistics that are sure to convince you to set up Instagram Shopping for your brand today. But first, let’s take a quick look at what this social-media selling feature actually is.
If you’ve ever wondered how to promote your products on Instagram to get more sales, Instagram Shopping is your answer. Instagram Shopping is an umbrella term that encompasses a few Instagram features that make it easy for people to buy from your store directly on the photo-sharing app.
It allows you, as an ecommerce merchant, to set up a virtual shop that’s directly linked to your business Instagram account via an Instagram “Shop now” button on your profile. You can display your products in collections in your shop, and easily promote them through photos and videos you post. And let’s not forget the best part: Instagram Shopping lets users browse and buy items in a few taps, all without leaving the app. It makes discovering and buying new products extremely easy for consumers, which translates to more conversions for you.
Not sure if you should bother learning how to sell products on Instagram? Here are the three incredible statistics that’ll change your mind:
Instagram has an almost unfathomable number of users worldwide, and those users have shown that they want to interact with and buy from brands like yours. It’s simple: If you don’t put your products front and center via Instagram Shopping, you’re missing out on new customers and sales.
Fortunately, it’s free and easy for merchants to set up Instagram Shopping. The platform offers a quick-start guide to help you get up and running in no time. A key point to note is that you’ll need to meet the criteria and get approved before you can officially launch your shop. If you want to know how to get approved for Instagram Shopping, just make sure you meet the following:
From there, follow Instagram’s instructions on linking your Facebook page to your Instagram account and uploading your first product catalog. The final step is to submit your account for review and wait for approval. Once approved (in a few days, in most cases), you’re ready to start selling!
Once you’ve set up your shop, consider these tips to jump-start your conversions:
The three stats we shared don’t lie: Instagram is one of the best platforms for ecommerce sellers today. Now that you know how to sell on Instagram, take advantage of this trend to get more sales and grow your online business. Looking for more ways to boost your ecommerce brand? Check out these three tips.
Subscribe to the buySAFE blog and receive the latest in ecommerce best practices.