buySAFE blog

JustBuyElectronics.com Integrates buySAFE Bonding in a Single Day and Enjoys Immediate and Sizable Website Conversion & Sales Increase

Arlington, VA and Englewood, NJ (May 6, 2010)
buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for online merchants, and JustBuyElectronics.com, one of the internet’s top providers of consumer electronics, televisions, cameras, audio equipment and accessories announce the completion of a buySAFE Bonding integration in a single day. Immediately after deploying the buySAFE bonding solution on its website, JustBuyElectronics then experienced a sizable jump in website conversion and sales.

JustBuyElectronics.com conducted an A/B website conversion impact test over the first two weeks of April 2010 and saw an increase in website conversion that equaled 4.3 more purchases for every 1,000 visitors than in the control group which did not see buySAFE. The impact on JustBuyElectronics.com’s business has been substantial, resulting in double digit increases in sales and profitability.

“Getting an extra sale for every 250 visitors is having a huge impact on our business” says David Taufield, Director of E-Commerce/Marketing of JustBuyElectronics.com. “The consumer electronics category is extremely competitive and buySAFE now provides us a major competitive advantage. Using the buySAFE solution to increase consumer confidence and provide a better buying experience for our customers has had an immediate and sizable impact on our business.” Mr. Tower added, "We’re also thrilled that it took only 10 hours to implement the buySAFE solution. We had a great team working for us but credit is also due to the implementation team at buySAFE who were a tremendous resource for us. Their documentation, guidance and close support make the implementation of buySAFE one of the easiest projects around."

JustBuyElectronics.com completed the buySAFE implementation in record time – all coding from start to finish was completed in under a day. This was the fastest direct implementation buySAFE has ever seen.

"We couldn’t be happier to have JustBuyElectronics.com as a new buySAFE Bonded merchant and the impact buySAFE is having is substantial," says Jeff Grass, CEO of buySAFE. “Their A/B website conversion test clearly demonstrated the value of buySAFE for their business." Mr. Grass added, "We were also amazed at the work performed by their team in getting buySAFE implemented in record time."

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.

About JustBuyElectronics.com Headquartered in Englewood, NJ, JustBuyElectronics.com is a consumer electronics etailer specializing in getting their customers the best deal possible and providing a level of customer satisfaction no other company has ever been able to offer. JustBuyElectronic’s mission is “Giving you exactly what you want at the price you are looking for with an emphasis on fulfilling your needs and making sure you are completely satisfied with your purchase. JustBuyElectornics also commits to provide its shoppers with an easy to navigate site that will help make purchasing quick and efficient. JustBuyElectronics.com specializes in the sale of consumer electronics, flat panel televisions, in and on wall speaker systems, receivers, amplifiers, cameras, and a plethora of other goods. Visit today at www.justbuyelectronics.com.

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

JustBuyElectronics.com
David Taufield, Director of E-Commerce/Marketing
1(877) 311-2BUY
sales@justbuyelectronics.com

buySAFE Expands Value Proposition with Addition of a Lowest Price Guarantee and Announces the Release of the buySAFE 3-in-1 Bond Guarantee

ARLINGTON, VA, (April 21, 2010) — buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for online merchants today announced the addition of a Lowest Price Guarantee to its bundle of benefits for buyers. buySAFE’s Bonding solution is a free service for online merchants that gives shoppers an option – at their choice – to include a bond guarantee at checkout for added piece of mind. With the addition of the Lowest Price Guarantee, buySAFE now offers shoppers a 3-in-1 Bond Guarantee that includes all of the following:

buySAFE 3-in-1 Bond Guarantee

1. $25,000 Purchase Guarantee – a full third party guarantee of all the purchase terms of sale
2. $10,000 ID Theft Protection – comprehensive identity theft coverage
3. $100 Lowest Price Guarantee – if the store price drops within 30 days of a purchase, buySAFE pays the difference

The buySAFE 3-in-1 Bond Guarantee now enables e-tailers to address the three biggest questions shoppers ask after they find the product they want at a price they are willing to pay:

1. Is this merchant reliable and will they perform as promised?
2. Will my personal information be secure and remain private?
3. Am I getting the best deal?

The buySAFE 3-in-1 Bond Guarantee fully answers these questions, thus providing shoppers with increased confidence and greater peace of mind when deciding who to buy from.

Jeff Grass, CEO of buySAFE said, "As one merchant told me recently, 'buySAFE now gives my shoppers every reason to buy from me and to buy right now'. The Lowest Price Guarantee encourages the shopper to not wait, but rather buy today." Mr. Grass adds “After extensive consumer research and months of live tests, we know that the Lowest Price Guarantee is highly valued by online shoppers. This significantly expands buySAFE's overall value to buyers and is one of the core benefits of our new buySAFE 3-in-1 Bond Guarantee."

John DiSarlo, buySAFE’s VP of Sales & Business Development shares "The addition of the Lowest Price Guarantee benefits buySAFE Merchants as well. More confident, happier buyers mean increased conversion and higher profitability. This added benefit, which is free to merchants, further reinforces the tremendous value that the buySAFE Bonded service has for leading e-tailers."

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.
buySAFE is headquartered in Arlington, Virginia.

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

Leading eCommerce Retailer eImprovement.com Grows Business with 14.8% Website Conversion Rate Rise using buySAFE Bonding

Arlington, VA and Racine, WI (March 30, 2010) — buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for online merchants, and eImprovement.com, one of the top online networks of home improvement websites that includes www.eFaucets.com, www.DoorFixtures.com and www.LightingCatalog.com report measuring a 14.8% increase in website conversion and sales from using the buySAFE Bonding solution.

eImprovement.com conducted an A/B website conversion impact test across all three of its websites to measure the conversion and financial impact of using the buySAFE Bonding solution. The test included 120,225 unique visitors to their website where half experienced the buySAFE Bonding solution and half saw no buySAFE whatsoever.

The results show that eImprovement.com's website conversion rate and sales were 14.8% higher when the buySAFE Bonding solution was present, demonstrating that shoppers are more likely to become buyers with buySAFE Bonding. Profits margins also increase as all of the additional sales generated via the buySAFE solution are completely incremental (e.g. no added spending on advertising). The positive impact of the buySAFE Bonding solution on eImprovement.com's business is significant.

"Adding buySAFE to our network of home improvement sites has been a huge success" says Michael Fox, COO of eImprovement.com. "buySAFE provides our customers that added bit of confidence that sometimes makes all the difference. We've been using buySAFE for over a year now and it's been a very positive experience for our customers and a lift to our website conversion rate and sales."

"Michael Fox and the team at eImprovement have a very well run, successful business and we're proud to be a part of that success," added Jeff Grass, CEO of buySAFE. "They are thriving in the ultra-competitive home improvement market and are taking share from the big brands by providing their shoppers a great combination of both confidence and value. We're really pleased to see buySAFE have such a meaningful impact on eImprovement.com network of sites."

About buySAFE, Inc.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: www.buysafe.com

About eImprovement.com
Headquartered in Racine, WI, eImprovement.com, LLC is the parent company of a network of ecommerce stores for specialty home improvement products such as eFaucets.com, LightingCatalog.com, HomeFixtures.com, and DoorFixtures.com. eImprovement carries name brands such as Delta, Moen, Kohler, Grohe, Price Pfister, In-Sink-Erator, Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Emerson Fans and World Imports Lighting. The company prides itself on low prices, a vast product offering, quick shipping and exceptional customer service. To learn more about eImprovement, visit: www.eImprovement.com.

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

eImprovement.com, LLC
Michael Fox, COO
(800) 896-0896
pr@eimprovement.com

buySAFE CEO Jeff Grass covered in "CEO Spotlight" by Internet Retailer

Check out today's CEO Spotlight article in Internet Retailer titled " buySAFE's consumer confidence solution boosts conversion rates more than 10%"...

http://newsletter.internetretailer.com/public/?q=preview_message&fn=Link&t=1&ssid=12351&id=kr1i9eeveydeoocft0dbfxyrw8uk4&id2=aalvvr3a9jc0zu6mc1olo02cvo9kt&subscriber_id=bfyhfxrjxmdkonlcgbaiowdiamjzbpm&messageversion_id=bxfrvyvqbeuklovukknmkpusnvbnbjk&delivery_id=agulzkqenposbphgzcvkubkocwbubga

 

buySAFE, Inc. Announces Patent Award for Revolutionary New Method to Ensure Safe Online Shopping via a Third-party Guarantee

ARLINGTON, VA, (April 6, 2010) — buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, announced today it was awarded a patent from the U.S. Patent and Trademark Office for a method of providing safe online transactions that include a third-party guarantee of merchant performance. This "safe transaction guaranty" patent award marks a milestone in buySAFE's growth and development as it recognizes the unique solution buySAFE has developed in providing third party guarantees in internet transactions. This solution is a giant leap forward in increasing confidence and safety in online purchasing.

"We filed the patent application almost seven years ago on April 23, 2003 and we're thrilled to finally have a positive outcome on our invention,” said Jeff Grass, buySAFE's President & CEO. "buySAFE's online bonding solution is uniquely special and this patent now broadly protects our solution for increasing trust, confidence and safety in online shopping via a safe transaction guarantee."

The buySAFE bonding solution for ensuring virtually risk-free online shopping through merchant inspection, monitoring and a broad third-party guarantee of performance is fast becoming the online standard. The primary reason for its success is that it provides a win-win solution for both parties to the transaction – shoppers and merchants. Online shoppers enjoy increased confidence and safety when making a purchase and online merchants enjoy improved business performance as increased confidence drives increased website conversion, sales and profitability.

buySAFE, Inc. was awarded U.S. Patent Number 7,644,019 by the USPTO on January 5, 2010. The inventors were Steven L. Woda and Jeffrey E. Grass who have assigned full ownership rights in the patent to buySAFE, Inc. Additional information on the patent can be found on the UPSTO website at www.upsto.gov

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.
buySAFE is headquartered in Arlington, Virginia.

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

TotalVac.com Enjoys Substantial Jump in Website Conversion and Sales with buySAFE Bonding Solution

ARLINGTON, VA, and Middleton, MA (March 24, 2010) — buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and TotalVac.com, a leading online retailer of vacuum cleaners, vacuum cleaner parts and supplies and small appliance parts, determined during a recent A/B test that buySAFE Bonding significantly increased their website conversion rates and sales.

After conducting an A/B analytics test to measure the conversion, sales and profit impact of using the buySAFE Bonding solution, results showed a 6.0% lift in the website conversion when buySAFE was present on the website versus the control group where buySAFE was not available to consumers. The test was conducted over a period of time that included approximately 159,828 unique visitors to their website with nearly 3,000 online orders recorded, so the results were statistically significant to a very high level. Over the course of a year, this conversion rate increase will translate into millions of dollars in additional revenue and significant increases in profitability for TotalVac.com from utilizing the free buySAFE Bonding solution

"The experience of working with buySAFE has been a tremendous one and the value of buySAFE to my organization has been amazing," said Jeff Bradshaw, President of TotalVac. "With the increased website conversion while providing a better consumer experience, we look forward to continuing this great relationship. The buySAFE team has also provided excellent service to both me and my customers".

"By providing our customers the capability to objectively, accurately and transparently measure the specific impact of buySAFE on their website revenues and conversion rates, we give our customers the knowledge to help them make sound business decisions," said Jeff Grass, CEO of buySAFE, Inc. "The team at TotalVac takes a very analytical approach to how they run their business and really put us through the paces on testing the impact of buySAFE on their business. They are a great team, with a very well managed business, and we’re proud to have them as a buySAFE Bonded Merchant."

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.
buySAFE is headquartered in Arlington, Virginia.

About TotalVac.com
TotalVac.com is a leading online retailer of vacuum cleaner parts and supplies. TotalVac also carries a large selection of humidifier filters, electric shaver parts, small appliances, and appliance parts. If you are shopping for vacuum bags, TotalVac offers a wide selection of vacuum bags. Totalvac.com has all you need at affordable prices.

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

TotalVac.com
Jeff and Laurie Bradshaw
Owners
(978) 777-3700

1StopCamera.com Implements buySAFE Bonding and Enjoys a 7.3% Jump in Website Conversion and Sales

Arlington, VA and Brooklyn, NY (March 17, 2010) – buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, and 1StopCamera.com, a leading online provider of cameras, camcorders and other consumer electronics found during a recent A/B test that buySAFE Bonding significantly increased their website conversion rates and sales.

 

1 Stop Camera conducted an A/B website conversion impact test to measure the conversion, sales and profit impact of using the buySAFE Bonding solution.  The test included approximately 89,000 unique visitors to their website with well over 1,000 online orders recorded.  Of those visitors who saw buySAFE’s Seal and bonding option in checkout, they were 7.3% more likely to make a purchase vs. those in the control group that did not see buySAFE.  Over the course of one year, this conversion rate increase will translate into millions of dollars in additional sales for 1 Stop Camera from utilizing the free buySAFE Bonding solution.

 

"The team at buySAFE is phenomenal and the impact buySAFE Bonding has had on our business is even better," said Albert Fouerti, CEO and Founder of 1 Stop Camera.  "Implementing buySAFE Bonding on our website was a savvy business move and has provided an immediate impact on our business.  This service is a no brainer for successful ecommerce merchants."

 

"buySAFE is a metrics and analytics driven company and the results speak volumes.  buySAFE Bonding is an ideal way for large, highly successful online merchants to increase website conversion and drive additional sales from their existing website traffic," said Jeff Grass, CEO of buySAFE, Inc. "By providing online shoppers increased peace of mind, the added confidence drives increased sales and profits for great merchants like 1 Stop Camera.  We are proud to have them as a buySAFE Bonded Merchant."

 

About buySAFE, Inc.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

 

1 Stop Camera & Electronics

1 Stop Camera was founded in 1995 and is a brick and mortar retailer located in the heart of Brooklyn, NY.  1 Stop Camera & Electronics specializes in the sale of cameras and camcorders and carries a full line of televisions, home theater systems and home appliances.  The company is an authorized dealer for all items carried including consumer electronics from Sony, Nikon, Panasonic, Canon, Olympus, Pentax, LG, Bosch, Frigidaire and many more.  1 Stop Camera has highly knowledgeable sales staff ready to help shoppers with any of their consumer electronic needs.  Visit us today at www.1stopcamera.com.

 

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703.778.4445 x110
hdreyer@buysafe.com

 

1StopCamera.com
Albert F, CEO

Marketing@1stopcamera.com

877.904.1192

buySAFE, Inc. Releases a Breakthrough White Paper that is a Must Read for Every Internet Retailer Interested in Increasing Website Conversion

The Consumer Confidence Problem: Turning Online Shopper Uncertainty into a New Source of Sales and Profits.

ARLINGTON, VA (March 11, 2010) — buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, announced the release of a free white paper that provides new insights into the consumer confidence problem faced by all online retailers:

Online shoppers have a confidence problem, which translates into a conversion problem for online merchants. Eliminating consumer uncertainty is a challenge for all online merchants, regardless of size. The question is, how can merchants address their shoppers' concerns and benefit their business in the process?

The white paper identifies and explains the drivers of online shopper uncertainty - which is based on the two primary concerns of information security and merchant reliability. It explores the root causes of online shopper uncertainty and quantifies in an easy to understand manner the financial impact this consumer confidence problem has on the sales and profitability of Internet merchants.

A simple, but highly common sense-based framework gives online merchants a powerful new tool for determining whether they have fully addressed their customers' needs across all dimensions. And in closing provides a detailed description of a buySAFE solution and how it "fits" relative to other offerings on the market today.

Download BuySAFE whitepaper

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.
buySAFE is headquartered in Arlington, Virginia.

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

Leading eCommerce Retailer EyeBuyDirect Sees Substantial Website Conversion Rate Rise with buySAFE Bonding

ARLINGTON, VA and ONTARIO, CA (February 23, 2010) — buySAFE Bonding increased web site conversion by nearly 10% for EyeBuyDirect.com, a 2010 Internet Retailer "Hot 100" Merchant and leading provider of prescription and non-prescription frames, lens and other eyewear, during a recent A/B website conversion test.

EyeBuyDirect recently conducted an A/B website conversion impact test to measure the conversion and financial impact of using the buySAFE solution. The test was conducted over a period of time that included approximately 367,000 unique visitors to their website with close to 5,000 online orders recorded. Of those visitors who saw buySAFE's Seal and bonding option in checkout, they were 9.6% more likely to make a purchase vs. those in the control group that did not see buySAFE. This resulted in many hundreds of additional sales for EyeBuyDirect.com.

"We were skeptical about whether an established brand like EyeBuyDirect would see any conversion lift from buySAFE but were amazed that it delivered such a strong increase in our conversion rate," said Roy Hessel, CEO of EyeBuyDirect, Inc. "buySAFE Bonding has proven to be a very worthwhile investment for our online business and the buySAFE is a great partner to work with."

"The results clearly show that buySAFE Bonding is the best way for established retailing brands to maximize sales to risk-averse consumers," added Jeff Grass, CEO of buySAFE, Inc. "Through merchant certification, daily monitoring and enabling shoppers to enjoy added peace of mind via the buySAFE Seal and bonding option in checkout, buySAFE is able to provide a safe, reliable and independently guaranteed online shopping environment."

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.
buySAFE is headquartered in Arlington, Virginia.

About EyeBuyDirect Inc.
EyeBuyDirect Inc. is a global prescription lab and optical retailer specializing in the volume production of affordable prescription eyeglasses. As a manufacturer, supplier and retailer of optical products, EyeBuyDirect is not only involved in every step of the eyewear production and distribution process, but has also developed an efficient, streamline approach to the optics supply chain. With a global manufacturing program and three worldwide sites cooperating in unison to harness state-of-the-art technology, EyeBuyDirect is committed to producing innovative, high quality frames and lenses.

EyeBuyDirect regards quality, innovation, service excellence and unbeatable value as of utmost importance. As owner and operator of online retailer EyeBuyDirect.com, the company has quickly emerged as a formidable and dependable brand in consumer optics. Fully integrated prescription labs and offices in the United States and globally have enabled the sourcing of in-house opticians, technicians, and professionals from around the globe. A close-knit team is focused on delivering high value services to customers and business partners alike, as the company aspires to become the world’s leading global prescription lab and online retailer.

EyeBuyDirect.com
Launched in 2005 and emerging today as a major player in the global online retail sphere, EyeBuyDirect.com is a prescription eyewear website offering an extensive range of high quality, affordable frame and lens packages. The site offers its budget-conscious and style-savvy shoppers a fast, simple and efficient way to browse an extensive online catalogue, and enables them to purchase eyewear from the comfort of their own homes. Users have the added option of uploading their photo to 'virtually' try-on their desired eyeglasses, as well as receiving feedback and opinions from other users to help inform their decision - all contributing to a fun and interactive shopping experience. Visit www.eyebuydirect.com

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

EyeBuyDirect
Roy Hessel, CEO

ecomElectronics.com Increases Website Conversion Rates and Sales by 12.0% with buySAFE Bonding

ARLINGTON, VA and BROOKLYN, NY (February 16, 2010) — buySAFE, Inc., the leading provider of eCommerce trust and confidence solutions for online merchants, and ecomElectronics.com, one of the top online providers of branded audio/visual and consumer electronics, computer and computer accessories and photography equipment have reported an increase of 12.0% in ecomElectronics.com's website conversion rates since implementing the buySAFE Bonding solution.

ecomElectronics.com conducted a highly sophisticated website conversion impact test, where 50% of the traffic to their site experienced buySAFE and 50% of the traffic saw no buySAFE whatsoever. Controls were put into place to ensure that return visitors had the same experience – with or without buySAFE - on their subsequent visits. The A-B test took place over a multi-week period with over 42,000 website visitors participating.

The conversion impact test results were clear and convincing. When buySAFE was present, visitors to ecomElectronics.com's website were 12.0% more likely to become buyers than when buySAFE was not present. ecomElectronics.com experienced a corresponding 12.0% increase in sales and an even greater increase in profitability as all of the additional sales generated via the buySAFE solution were completely incremental (e.g. no added spending on advertising). The positive impact of the buySAFE Bonding solution on ecomElectronics.com's business is significant.

"With the addition of buySAFE to our site, we have seen a dramatic lift in our conversion and revenue along with a satisfying consumer experience," says Alan Cohen, President of ecomElectronics.com. "buySAFE is a very effective solution to lift conversion and is a must have for every successful online business."

"We are thrilled to have Alan and the team at ecomElectronics.com join our family of over 3,000 buySAFE Merchants," says Jeff Grass, buySAFE, Inc.'s President & CEO. " With the buySAFE Seal and bond option in checkout, shoppers can buy with total confidence. ecomElectronics.com is committed to delivering great products with a great customer experience, and we are pleased that buySAFE has contributed to the fast growth and continuing success of this innovative merchant."

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.
buySAFE is headquartered in Arlington, Virginia.

About ecomElectronics.com
ecomElectronics was founded in 2006. The owners have over 35 years of combined experience in the Mail order and eCommerce verticals. With years of built relationships with manufacturers and vendors they can guarantee shoppers will be happy with their pricing. ecomElectronics.com’s service department is also one of the friendliest and most knowledgeable on the web to help ecomElectronics.com's customers with their purchase.

buySAFE Names Former PayPal Sales Leader John DiSarlo as Vice President of Sales & Business Development

Rapid Growth Gives buySAFE Confidence to Expand Sales Team by Over 200%

ARLINGTON, VA (February 11, 2010) —buySAFE, Inc. the leading provider of website bonding and consumer confidence solutions for eCommerce merchants, today announced the appointment of John DiSarlo as buySAFE's new Vice President of Sales & Business Development, succeeding Tim Woda, who is transitioning out of the company to pursue other interests.

Mr. DiSarlo spent more than 3 years at PayPal in a number of Large and Strategic Merchant Sales leadership roles, and most recently served as PayPal's Director of Strategic Merchant Sales for North America. In this role, Mr. DiSarlo was responsible for the Strategic Sales team targeting IR Top 500 merchants. John had great success recruiting, mentoring and leading the acquisition efforts of top eCommerce merchants.

Prior to PayPal, Mr. DiSarlo served in a variety of sales leadership roles, primarily in the telecommunications industry, including XO communications, Global Crossing, and MegaPath Networks. In these roles, DiSarlo was responsible for delivering rapid revenue growth in both the enterprise and carrier markets.

In addition to the appointment of Mr. DiSarlo, buySAFE has also significantly expanded the Sales and Business Development team by adding and promoting a number of proven and highly experienced eCommerce veterans to the team, including:

• Maria Tatone, Director of Business Development, eCommerce Platforms & Strategic Sales:
  Previously with PayPal and Rich Relevance.
• David Ames, Managing Director of Enterprise Sales:
  Previously Regional VP of Sales with eBillMe.
• Rick Castello, Enterprise Sales Manager:
  Previously with PayPal and MyBuys.
• Tim Dardis, Enterprise Sales Manager:
  Previously with CardinalCommerce.
• Allen Levitas, Enterprise Sales Manager:
  Previously with PayPal and eBillMe.
• Joshua Nodell, Enterprise Sales Manager:
  Mr. Nodell has been a top performer at buySAFE for almost four years, resulting in an expansion of his role and responsibilities.
• Cresta Pillsbury, Director of Business Development:
  Ms. Pillsbury now leads buySAFE's small and mid-market sales and business development efforts.

"buySAFE is poised to achieve a new level of growth as we have assembled a sales and business development team with a proven track record for delivering predictable and repeatable results," said DiSarlo. "buySAFE's bonding and consumer confidence solutions represent the industry standard for helping businesses improve relationships with their customers and ensure confidence in online interactions, providing e-tailers a clear competitive advantage when deploying the buySAFE solution."

"John brings a wealth of talent and experience to the position at just the right time for buySAFE. We are poised for explosive growth in 2010 as buySAFE's solutions create significant economic value and increased customer loyalty for online merchants during this challenging economic time. The company will be well served by his leadership," said Jeff Grass, CEO and Chairman. "I look forward to working with John to help deliver the value buySAFE provides to a broader range of online merchants."

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.
buySAFE is headquartered in Arlington, Virginia.

How fake sites trick search engines to hit the top

 

A friend from the ecommerce platform provider Venda http://www.venda.com/ 

forwarded this article to me today -- "How fake sites trick search engines to hit the top".  http://finance.yahoo.com/news/How-fake-sites-trick-search-apf-1815482283.html?x=0&sec=topStories&pos=8&asset=&ccode

 

"Tricks" like this erode trust online and it is just one example of the broader trust and confidence problem that online shoppers face.  The problem is that while most online merchants are reliable and trustworthy, the vast majority of online shoppers just can’t tell good sites from bad sites, real merchants from fraudulent merchants and reliable merchants from unreliable ones.  At buySAFE, we did a study about two years ago on a similar issue as the one cited in the article.  We were looking at the sale of counterfeit products online and the truthfulness of the claims on websites.  We typed in “Louis Vuitton handbag” into Google search and then clicked through on every search result and purchased a bag from each site.  Nearly 50% of the handbags we purchased were fakes and in all but one case, they claimed to be real.

 

Issues like this are pervasive and it affects nearly every online merchant’s bottom line.  Thi consumer confidence issue is also exactly what buySAFE is designed to help eCommerce merchants address head-on.  The challenge for most, is that it’s difficult to measure the opportunity cost/loss that a lack of complete trust and confidence costs them everyday.  With only 20 or 30 of every 1000 visitors to the typical ecommerce site making a purchase, it's hard to tell which ones didn't buy because of a lack of total confidence. 

 

This is exactly why buySAFE has built very sophisticated analytic tools and strongly encourages every new buySAFE Merchant of size conduct their own A-B test to specifically measure the impact of buySAFE on their business.  This way they can measure the value of buySAFE on their website and specifically how much of the opportunity cost they suffer from each day is reduced when buySAFE is present.

Jeff, buySAFE CEO

buySAFE News Update: buySAFE has moved it's corporate headquarters to 1611 N. Kent Street, #803, Arlington, VA 22209. It's a great new space and we now have an amazing view of the Washington, DC skyline.

To all merchant customers and partners, come visit us the next time you are in the Washington, DC area!

From everyone at the buySAFE Team - have a Happy and Safe Thanksgiving!!!

VeriSign Announces Partnership and Investment in buySAFE, Inc.

A major announcement and copy of the press release just issued by VeriSign, Inc. 

VeriSign Adds buySAFE Merchant Bonding Solution

to its Offerings for Online Businesses

Global Leader in SSL Security Enables Merchants to Enhance Consumer Trust with Security and Verification of Merchant Reliability

BALTIMORE – August 4, 2009– eTail East Conference, Booth #27 – VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, is broadening its portfolio of trust-building solutions for online commerce with buySAFE, Inc.  buySAFE provides online merchants a bonding solution that inspects the merchant’s business, monitors their performance and enables shoppers to bond their purchases, which has been shown to significantly increase Web site conversion, sales and customer loyalty.

Under terms of a new alliance, VeriSign will promote the buySAFE solution along with its globally trusted VeriSign® Secure Sockets Layer (SSL) Certificates and VeriSign Secured® Seal solutions.  Together, the two offerings make it easier than ever for online businesses to cultivate trust with consumers. For more information, go to www.verisign.com/buysafe

VeriSign® SSL Certificates with the VeriSign Secured® Seal help assure consumers that their transactions and personal information remain secure.  buySAFE’s bonding solution assures shoppers that the merchant is reliable, stable and able to deliver on the promises made.  By increasing shopper trust and confidence in the merchant, buySAFE increases Web site conversion, generates more repeat buyers and increases merchant profitability.¹  As a result, online shoppers and merchants both benefit.

“As the most trusted brand on the Internet, VeriSign has long provided solutions that help online merchants boost consumer confidence by establishing trusted relationships, and today’s announcement continues this commitment,” said Chris Babel, VeriSign’s senior vice president and general manager, authentication. “Combined with VeriSign SSL protection and the VeriSign Secured Seal, buySAFE’s bonding solution enables online merchants to build greater confidence with online shoppers, helping drive conversion rates and revenues.” 

buySAFE is a two-part trust solution. The buySAFE Seal provides an explicit third party endorsement of a merchant’s quality and reliability, thereby helping eliminate consumer uncertainty.  The buySAFE bond option in checkout provides shoppers a choice to purchase a bond with two benefits: a full guarantee of the transaction terms of sale up to $25,000, and thirty days of identity theft protection service.² The benefits of the bond option provide uncertain shoppers an added level of confidence, which in turn makes them more likely to buy. buySAFE has been shown to increase Web site conversion 10.6 percent on average, making buySAFE’s free solution highly profitable for online merchants.³  Together, the VeriSign and BuySAFE solutions address the two key sources of consumer uncertainty: information security and merchant reliability. 

 

 “We are excited about our alliance with VeriSign, as we offer highly complementary solutions for online merchants,” said Jeff Grass, president and CEO of buySAFE.  “VeriSign’s leadership in authenticating and securing Web sites now combines with buySAFE’s expertise in ensuring confident, fully-guaranteed online shopping through bonding. At a time when consumer confidence is low and online shoppers feel uncertain, the confidence that online merchants can build with VeriSign and buySAFE is invaluable.”

The VeriSign Secured Seal appears on Web pages of merchants whose identities have been verified by VeriSign through SSL certification. Site visitors click on the seal to verify a merchant’s site information in real time. Sites secured by VeriSign SSL and that show the VeriSign Secured Seal have been shown to experience lower shopping cart abandonment and increased visitor-to-sales conversions.⁴

¹  Testing by 12 online merchants (including many in the Internet Retailer Top 500) across 11,200 separate purchases, showed significant increases in repeat buyers who experienced buySAFE 30, 60 and 90 days later.  Your company’s results may vary.

 2 Available to United States based shoppers only.  Not available to shoppers in some states.

³  Average buySAFE Impact Test results based on A-B tests conducted by 45 separate online merchants over 5,228,801 online site visits.  Approximately 50% of visitors were shown the buySAFE Seal and Bond option, and 50% were not.  The average relative increase in conversion for all merchants was 10.6%.  Every merchant participating in the test showed a positive conversion increase of at least 4.5%.  Your company’s results may vary.

⁴  Based on customer reported results. Case studies can be found at: http://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/index.html  Your company’s results may vary. 

About buySAFE

buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants.  buySAFE’s bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Solutions.  With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants.  buySAFE’s investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.  For more information, visit:  http://www.buysafe.com

 

About VeriSign  

VeriSign, Inc. (NASDAQ VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com.

VeriSign Contacts

Christina Rohall, crohall@verisign.com, 650-336-4663

Investor Relations: Nancy Fazioli, ir@verisign.com, 650-426-5146

buySAFE Contact

Hans Dreyer, hdreyer@buysafe.com, 703-778-4445 x110

Any surety bond or insurance policy or contract issued or sold as part of the buySAFE services will be issued and sold by buySAFE, a licensed insurance producer.  buySAFE, Inc. is an agent for the insurance company that will issue the bond.  VeriSign is not a licensed insurance producer or insurance company.  VeriSign does not have the authority to solicit, negotiate or sell surety bonds or any other insurance policies or contracts.  By promoting, negotiating or selling the buySAFE services, VeriSign is not soliciting, negotiating or selling surety bonds or other insurance policies or contracts.

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign SSL and VeriSign Secured Seal solutions;  the possibility that VeriSign’s announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2008 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

©2009  VeriSign, Inc. All rights reserved. VeriSign, the VeriSign logo, VeriSign Secured,  the Checkmark Circle logo, and other trademarks, service marks, and designs are registered or unregistered trademarks of VeriSign, Inc., and its subsidiaries in the United States and in foreign countries. All other trademarks are property of their respective owners.

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