The Basics of Ecommerce Social Media for Social Selling Success
Your social channels need to be optimized for your ecommerce business. Why? Because shoppers are on social media.
Blazon reports that 70% of consumers search for products they need to buy on Instagram and Facebook.
There are two ways to utilize social media channels to contribute to your overall revenue goals - social selling and social commerce.
They may sound similar, but they differ slightly in their contribution to sales.
Social selling is the act of building brand awareness, cultivating relationships and nurturing prospects utilizing your social channels while social commerce is the act of selling products directly on social media.
We'll go over the basic set-up of your social platforms so they are optimized to generate revenue for your business.
The Ecommerce Basics for your Facebook Page
Review your Facebook page to make sure you have the basics down.
Add a Striking Cover Image
Add a striking cover image that speaks to your target audience and product offering
Try to keep it visual, with little to no text in the image
Remember, part of the image will be covered up by your profile photo, so try not to crowd that area