You have created your Black Friday Cyber Monday plan of attack. Now, we need to let everyone know about your fantastic deals by promoting them!
…thanks Captain Obvious…
It may sound ridiculous to mention, but make sure visitors to your website know what you have to offer for BFCM – and not just on your homepage.
Your website is where all of your traffic will be driven, so make sure it is very clear what deals you have to offer.
Create a landing page highlighting your deals that can act as a preview leading up to BFCM.
Download the Ecommerce Merchant's Guide to a Goal-Crushing Black Friday Cyber Monday
Make sure you are highlighting your deals, no matter what page your visitors are on. With a pop-up or banner, your deals will follow your users as they browse your site. For some design inspiration, checkout Bannersnack’s Black Friday banner ad examples.
Email marketing for ecommerce can be extremely effective in getting your BFCM promotions in front of your customer’s. Here are some email ideas to create a plan around. Make sure each email you send is showing value to customers. You can pick and choose different ideas to combine in a sequence of emails to send over the long shopping weekend.
For more email tips, check out our post on 10 ways to refine your ecommerce emails.
Show up right in the feed of your target audience with an influencer partnership over BFCM. Influencers have very loyal audiences who trust their recommendations. Finding influencers with a similar target audience can lead to some serious conversion rates.
You don’t have to have the budget of a big box store to try influencer marketing. Influencers can range from followers in the millions, typically celebrities, to micro and even nano-influencers that have hundreds of thousands or thousands of followers.
The average earned media value per $1 spent on influencer marketing has increased to $5.78 in 2020.
Influencer Marketing Hub
Mirco and nano-influencers typically cater to a fan-base that is a highly specific niche. If you have a specific target market for certain products, micro and nano-influencers can pay off big time. Research influencers on Instagram by browsing hashtags that relate to your products. Stalk your competitors to see what influencers they are partnering with. There are even tools to help with influencer research and management like upfluence and IZEA.
Just getting started with influencer marketing? Check out Mention’s 5-step Guide to Influencer Marketing for Ecommerce.
Research keywords that your target audience would be searching for, typically keywords that are specific to the products you sell (like best outdoor Black Friday deals or skincare discounts for Cyber Monday.) Ahrefs, SEMrush and Spyfu are three great free resources to get started with keyword research.
You may be wondering why we barely touched on using social media for your BFCM promotions…stay tuned! Our next post will be dedicated to using social media this BFCM.