BuySafe enhances the user experience on your online store with a focus on shopper trust. We are continually evolving the BuySafe product to better serve our merchants and our merchant's shoppers.
Shoppers often click on our strategically placed trustmarks to learn more about the BuySafe shopping guarantee you are providing. We have updated our pop-up that shoppers see after clicking on trustmarks, called the business transparency profile.
As shoppers are browsing your site and deciding if they will complete a purchase, they are not relying on the price alone. They want to know how other customers rate their experience buying from you, how long it will take to get their items and if they can return them easily.
Being upfront and transparent with shoppers is key in developing trust with your brand and business.
The goal of the profile is to address shopper concerns upfront, so they are confident in purchasing from your store. Some of the questions and concerns addressed are:
Users can expand and close the tabs of your transparency pop-up that they would like to learn more about. The default tabs and supporting information are:
The ratings and reviews tab let's you set average threshold levels of verified customer feedback that you want to feature in the pop-up including ease of purchase, overall shopping experience and likeliness to recommend to others. You can also include links to your business profile on third-party review sites like TrustPilot, BBB and Google Reviews.
To customize your business transparency profile, visit our knowledge base for step-by-step instructions.
Not a BuySafe customer? Get started today with the number one shopping guarantee for your online store.