New at BuySafe: Enhanced Shopper Benefit With Allstate Identity Protection


We're excited to announce a new program with Allstate Identity Protection to enhance the BuySafe Shopping Guarantee benefits for consumers. This program further instills trust and confidence in online stores by providing comprehensive identity protection for shoppers and a globally-recognized brand presence on merchant's sites.

Allstate Identity Protection Is the Most Comprehensive Service of Its Kind

With the risk of fraud and scams on the rise for consumers, we have upgraded our identity protection benefit to further increase the value of the BuySafe program.

In addition to our existing shopper benefit of $10,000 in identity theft recovery services, shoppers purchasing from a BuySafe merchant will now have access to optional expanded benefits from Allstate Identity Protection. The first 30 days are free* for BuySafe shoppers.

Allstate Identity Protection offers proactive monitoring and alerts, that help shoppers detect threats to their personal and financial information. This benefit provides services shoppers need to gain more peace of mind, including:

  • 24/7 full-service remediation support 
  • Identity monitoring
  • Financial monitoring
  • Credit monitoring
  • Credit reports and scores
  • Dark web monitoring
  • Allstate Digital FootprintSM
  • Stolen funds reimbursement
  • $1 million expense coverage
HubSpot Video

Enhanced Trustmarks and Business Transparency Profile Featuring Allstate Identity Protection

The Allstate Identity Protection benefit is now highlighted in your BuySafe business transparency profile and any action trustmarks that you may have installed on your site.

We have enhanced our action trustmarks to highlight Allstate's globally recognized brand. Typically, these trustmarks appear on key shopper-conversion points on merchant's site, like the product and cart pages, to further instill trust and confidence in the store.

Product Preview Screenshot

You may have noticed some recent changes as these trustmarks have been automatically upgraded on your store. In most cases, there is nothing you have to do to enable these changes on your site. Your trustmarks will be automatically upgraded. 

Interested in adding the BuySafe trustmarks to your store? Get started with our 14-day free trial.


*Additional activation required. Credit card required at enrollment. Terms and conditions apply. Allstate Identity Protection is offered and serviced by InfoArmor, Inc., a subsidiary of The Allstate Corporation.

Identity theft insurance covering expense and stolen funds reimbursement is underwritten by American Bankers Insurance Company of Florida, an Assurant company. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions

Stay in the know

Subscribe to the buySAFE blog and receive the latest in ecommerce best practices.