This is an incredible article…. The impact of the recent ID thefts is really impacting online shopper behavior…A must read for anyone in ecommerce who is concerned that fears of ID theft are hurting sales
A full 24% of those surveyed said they had stopped buying anything online in recent weeks because they were concerned about the safety of information they might put online.
Most surprisingly, 56% said they had cut back on the number of Internet sites they used and were only going to large, well-known companies they were confident were safe.
"It's pretty amazing to me that people were willing to pull the plug on their habits," said Cameron Camp, a security expert with ESET, a San Diego-based security and antivirus company.