Very interesting article in websitemagazine.com. It provides a practical 5 point checklist on what to consider when building an e-commerce app. Of particular interest are thoughts on making sure that the app balances functionality and ability to shop. Key points are
1. Make sure your customers want it
2. Make sure you can support it
3. Make it useful beyond shopping
4. Be prepared to promote it
5. Encourage sharing
Click websitemagazine.com for the full article.