Only 3% of online shoppers who visit a retailer make a purchase, so you need every advantage to be successful in ecommerce. Here are 11 easy experiments to improve your shopper-to-buyer conversion rate.
Feeling abandoned? You're not alone. On average, a staggering 98% percent of all online shoppers will leave a website without buying. A good price matters, but there's more to it than that.
Reducing online shopping abandonment begins with trust. No matter how great the deal, customers will go elsewhere if they don't feel completely comfortable when shopping on your site. Buyer apprehension starts with a fundamental fear of buying from someone they don't know, and is heightened by scary stories in the news.