According to emarketer.com, ecommerce sales continues to grow quickly.
Business-to-consumer (B2C) ecommerce sales worldwide will reach $1.471 trillion in 2014, according to new figures from eMarketer, increasing nearly 20% over 2013. As internet usage continues to mature across the world, ecommerce growth will slow over time, settling around 10% by the end of our forecast period. However, with sales reaching $2.356 trillion in 2018, a 10% growth rate still represents more than $200 billion new dollars that year.
How to design a successful Guaranteed Shopping Seal? Make it POP! (Persistent, Obvious, Prominent)
Our Guaranteed Shopping Program is built to address shoppers' concerns, reassure them that your store provides a risk-free shopping experience and that you are committed to great customer service.
The Guaranteed Seal is the most critical signal used in our program to inform shoppers that they should feel entirely confident. We have conducted dozens of usability studies to improve the seal impact on consumer confidence and conversion.
What makes a Seal effective? It has to be persistent, obvious and prominent. Location is key: Seals that are buried in footers or secondary content are less effective, and may be missed by shoppers. The seal must be obvious and prominent enough for shoppers to notice the value proposition it conveys. It also has to be persistent throughout the entire shopping experience. When trust signals go missing from certain pages in the shopping experience, shoppers tend to wonder why.
Keeping these objectives in mind, we designed our 'persistent seal' which docks itself to the lower right or left corner of the browser page. With 'docking', the seal is always visible to shoppers, the guarantee benefits are clear, and the page content is not interrupted. We have multiple design options to fit your store theme, it takes no additional development to install, and there is no impact to your current page layout.
Initially rolled out as a prototype, the persistent seal has become the first - and easiest - choice for Guaranteed Shopping merchants.
Many shoppers are comfortable with purchasing low-cost (and low-risk) items online. Plane tickets, hotel reservations, or even furniture are all easily put into an e-tailer’s cart and purchased, if they trust the online store. How do you make larger ticket items just as accessible to your shoppers? Four tips that can help build trust for both the complex and standard shopping experience.
As shoppers become more savvy and comfortable making purchases on computers, tablets, and mobile, their expectations of a seamless process at the checkout has increased. How you steer them through the process by meeting buyers’ expectations can build trust between them and your online store and brand.
Its never been easier to make sure all of the customers at your online stores receive the full benefits of guaranteed shopping. And we'd like to help you make sure that happens.
Guaranteed Shopping is a great way to let your customers know that you are 100% committed to their customer experience. By providing three tangible benefits; ID theft protection, price guarantee, and a comprehensive purchase guarantee, your customers will know they can shop with complete peace of mind.
If you have stores that do not have the Shopping Guarantee enabled on your site, it's a simple update to make sure that all of your web properties are covered. Please contact firstname.lastname@example.org and we can work with you to make sure the Shopping Guarantee product is updated to include any and all web properties you wish to include.
If you are unsure which of your web properties are currently enabled for guaranteed shopping, please contact email@example.com and we will run a quick diagnostic to help.
Many of you have experienced the buySAFE Guarantee "thank you notes" and the overwhelmingly positive feedback that shoppers share upon a purchase on your site. We have been improving these capabilities and will soon release a new guarantee notification with enhanced feedback capabilities.
Starting mid-July 2014, shoppers will be able to provide a lot more feedback about their shopping experience at your store: Overall satisfaction, how likely they are to come back and buy from you, how likely they are to recommend your site to others, ease of purchase, prices and the ability to leave a personal review.
We believe this will give buySAFE merchants many opportunities to collect valuable feedback on key business metrics. In Fall 2014, you will be able to manage shopper's reviews in your merchant dashboard and showcase ratings and reviews on your site.
Q&A's Do you need to change anything on your site? No, this upgrade will be turned on automatically, there is nothing for you to do! And it's totally free to you! Will the buySAFE Seal or Kickers be modified? No, buySAFE merchants who currently use the "instant feedback" guarantee notification will receive this upgrade automatically within the existing notification. When will this happen? We are planning on automatically turn this upgrade in the last 2 weeks of July and are planning a gradual rollout. If you have any questions, feel free to contact our customer support team.