Only 3% of online shoppers who visit a retailer make a purchase, so you need every advantage to be successful in ecommerce. Here are 11 easy experiments to improve your shopper-to-buyer conversion rate.
A full 24% of those surveyed said they had stopped buying anything online in recent weeks because they were concerned about the safety of information they might put online. Most surprisingly, 56% said they had cut back on the number of Internet sites they used and were only going to large, well-known companies they were confident were safe. "It's pretty amazing to me that people were willing to pull the plug on their habits," said Cameron Camp, a security expert with ESET, a San Diego-based security and antivirus company.