What is buySAFE?

In response to many questions from readers to "put it all together for me", here's a quick overview on "The Problem" buySAFE solves, how we solve it and the benefits to online merchants and shoppers.

 

1. The Problem:  
Buyer uncertainty costs online merchants millions of dollars in lost sales and profits each day.  It is a pervasive problem that affects every online retailer — even the biggest sites with the strongest brands.

Source of the Problem:  Consumer uncertainty is caused by two main consumer concerns that, if unanswered, reduce the likelihood of web site visitors becoming buyers.  These are:

v      Is my personal information secure?  SSL & site scanning are website security solutions designed to address this concern.  Shoppers are assured the site is authentic, their information is SSL encrypted and the website is secure from hacker break-in.

v      Is this merchant reliable and will they perform as promised? – buySAFE’s website bonding completely addresses this concern.  buySAFE builds confidence by reducing consumer uncertainty about merchant reliability and performance.

2. The Solution:  buySAFE

buySAFE provides ecommerce merchants a unique trust solution for increasing confidence of website visitors, turning more of them into buyers.

 

buySAFE…

v      Builds confidence with website visitors

o        More visitors become buyers

v      Increases merchant  sales & profits

o        10.6% avg. conversion & sales lift

o        14% avg. increase in repeat buyers

v      FREE solution for online merchants

o        Makes it risk-free to try & use

The Company:

v      Over 4 billion – # of views of the buySAFE Seal online

v      Over 30 million – $ invested in buySAFE, Inc.

v      Over 20 million – # of purchases bonded

v      Over 3000 – # of websites using buySAFE

 

3. How it Works: 
buySAFE is a two-part trust solution, proven to be highly effective at increasing website conversion and sales for ecommerce merchants.

v      The buySAFE Seal provides an explicit 3^rd party endorsement of a merchant’s quality and reliability, thereby eliminating consumer uncertainty.  The buySAFE Seal reassures shoppers that the business behind the website is stable, reliable, trustworthy and able to deliver on the promises made.

v      The buySAFE bond option in checkout, provides shoppers an option – at their choice – to purchase a bond that provides two valued benefits:

        - A full guarantee of the transaction terms of sale up to $25,000 and

        - Thirty days of identity theft protection everywhere, thereby completely addressing the two sources of consumer uncertainty (information security and merchant reliability).

The dual benefits of the bond option provide uncertain shoppers an added level of confidence which in turn, makes them more likely to buy.  Here's an example of the buySAFE Seal and bond option at work in a merchant's shopping cart - they both increase website conversion.

 

 

4.  The Benefits - Increased Website Conversion and Buyer Loyalty

 

A.  buySAFE Increases Website Conversion by over 10%

buySAFE’s value to online buyers and merchants is reflected in increased website conversion and repeat buyer rates seen by buySAFE Merchants. 

v      buySAFE’s average conversion lift over the last three years is over 10% and the impact has been steadily increasing over time.

B. Increases Repeat Buyers by up to 20%

buySAFE increases repeats buyer rates by as much as 20%.  By providing a better buying experience, buyers reward merchants with increased loyalty and repeat purchasing.  

v      As a free service for online merchants, buySAFE is a virtual necessity for every online merchant serious about growing their business.

 

       

        Finally, check back next week as buySAFE will be releasing the results of two in-depth studies on the Conversion & Repeat Buyer Impacts seen by buySAFE Merchants.  This will both be released on this blog within the next two weeks!