buySAFE Shopping Advisor Wins Gold from Bloggers, Industry Experts

So we've all heard the phrase caveat emptor, or buyer beware. It's easy to say, but hard to do. And especially hard to do when shopping online, because the Internet creates a gigantic market where both the BEST merchants and the WORST scam-artists and EVERYONE in between is trying to sell you something. That's why we created buySAFE: a merchant certification and bonding service so shoppers KNOW they can TRUST an online merchant to perform exactly as he promised. And if he doesn't perform? Then it's OUR problem, not the customer's. It's online shopping with ZERO risk.

The market adoption of buySAFE has been tremendous: over 17 million bonded transactions prove that. Now we've expanded to provide shoppers a completely risk-free shopping alternative (the Safe Shopping Portal), via their browser, and also to provide information about the safety and security of EVERY online merchant. Every search can answer the hard questions that really dictate whether or not the shopper will become a buyer:

• Is this a good, reliable merchant to buy from?
• Will I get the item I ordered and in the condition I expect?
• Will my data be safe and secure?
• Will the merchant respect the privacy of my information?

That's exactly what buySAFE Shopping Advisor does: it adds to your search results (from any IE-compatible browser; FireFox will be supported soon) a four-point rating on the safety and security of every ecommerce website.  It answers the key consumer questions BEFORE they have been asked. Shoppers love it, because it's the right information at precisely the right time and place. And good merchants love it, because it lets shoppers know where they can buy with trust and confidence. So if you're someone who shops online, you need to have it NOW: click here, it will take about 30 seconds to download and install.

But enough of what we think

What's really powerful is that the experts on shopping and ecommerce blogs are as excited about Shopping Advisor as we are.  Don't take our word for it, go check out what the industry experts and commentators are saying:

Ed Dickson, one of the best bloggers on internet fraud and security issues, says on Blog Critics: "Shopping Advisor takes this concept to the next level by providing the consumer with a tool to make an educated shopping decision without falling prey to the pitfalls of a 'too-good-be-true come-on." Link: http://blogcritics.org/archives/2008/08/26/073026.php

CNet's Elinor Mills says "Worried about identity theft and fraudulent e-commerce sites? buySAFE may have something for you..." Link: http://news.cnet.com/8301-1009_3-9996513-83.html

The blog fraudwar sums it up this way: "Essentially, Shopping Advisor shows all the shopping opportunities for the search term listed, rates the sites in question and then gives the consumer the ability to make an informed buying decision. If the buyer chooses to buy a product via the Safe Shopping Portal, it is automatically guaranteed and the transaction is protected against identity theft for 30 days." Link: http://fraudwar.blogspot.com/2008/08/how-to-buysafe-on-internet.html

And the Web Host Directory's coverage explains "...Security concerns remain a principal drag on the e-commerce economy. Surveys routinely show that people would do more shopping online if they felt more confident that their information would be secure. buySAFE launched the Shopping Advisor tool aimed at increasing consumer confidence." Link: http://www.webhostdir.com/news/showNews.aspx?ID=27155

I encourage you to give buySAFE Shopping Advisor a try and please let everyone know what you think by leaving your comments here.