Over the last couple of months, we conducted an online survey in partnership with Vizu Corporation to better understand what online shoppers are thinking this holiday season. The results are useful for any eCommerce merchant to review. Key highlights include:
- 1/3 of online shoppers plan to spend MORE online vs. last year - good news!
- Merchant performance is most important for online shoppers when making an online purchase - even more important than price: 48% cite merchant performance as the most important factor followed by price (38%), amount of selection (9%), and ease of transaction (6%).
- 66% said they would be more willing to buy online if every purchase was guaranteed
- 73% or respondents said lower shipping costs would cause them to spend more online this holiday season.
- 46% of respondents said they’d rather shop online this holiday season than face the hassle of malls or pay the high cost of gas.
- 34% said procrastination (e.g., buying items at the last minute) is the reason they would shop offline this holiday season
- One half of respondents have experienced at least one serious problem when buying online (e.g., item never arrived or wrong item arrive): nearly one-third of those have had at least three or more problems with online purchases.
You can also see more of the findings at www.MarketingCharts.com or by clicking here.
