buySAFE blog

buySAFE, the largest issuer of surety bonds in the world?

Last Wednesday, during the middle of the night, someone bought the 12,000,000^th item online that was bonded by buySAFE.  It’s amazing how many transactions a day are now being covered by the buySAFE bond guarantee. The last time I checked, we were averaging something between one bond issued every 4 to 5 seconds, every minute of the day.

Although the surety industry in the United States has been around for over a century and its multi-billion dollar a year business, I believe that buySAFE might just be the largest issuer of surety bonds in the country, and therefore likely in the world.  A big congratulations to everyone out there who has ever purchased (or will in the future buy) an item online guaranteed with a buySAFE bond.  Shopper by shopper, transaction by transaction, we are on our way to fulfilling our mission of making every online transaction trusted, reliable and virtually risk-free for buyers and in the process helping those merchants using buySAFE grow their sales via increased conversion, more repeat buyers and higher average transaction sizes.

Another Top eTailer – Home Décor Products - Adopts buySAFE

In case you missed it, Home Décor Products – the internet’s leading home improvement retailer – just announced they are now a buySAFE Certified Merchant. 

You can already see buySAFE on most of their sites, including www.hechinger.com, www.barbecues.com, www.poolclick.com, www.absolutehome.com, www.knobsandthings.com, www.chefscorner.com, and www.christmascatalog.com. The company's www.HomeClick.com will also be integrating buySAFE in the next few months.  We’re excited to see Home Décor Products, a true leader in eCommerce with a broad collection of heavily trafficked sites, adopt the buySAFE trust solution.  This follows on the heels of other big name etailers who have recently adopted buySAFE as well, including Infinity Resources’ www.DVDPlanet.com, and leading tech and electronics retailers www.CompSource.com and www.Tech4Less.com. 

We’re quite thrilled to see such rapid adoption of buySAFE by many of the biggest and best merchants online as they understand how critically important it is to provide their shoppers the most trusted shopping experience possible. buySAFE helps reinforce their brands and the trust they have already built with our unique bonding solution – in partnership with some of the most trusted companies in the world including Liberty Mutual, Travelers and ACE USA - that provides the internet’s only explicit third-party endorsement of a merchant’s reliability and trustworthiness – backed by our willingness to put our money on where our mouth is and guarantee buyer purchases with a bond guarantee. Adding buySAFE to these trusted websites, creates a powerful combination that drives higher website conversion and increases increase repeat buyers. 

Stay tuned everyone, there are many more merchants of all sizes on the way!